Best Cold Medicine

Right, let’s address something that genuinely worries me after nearly two decades advising healthcare providers and patients: the casual approach most people take toward cold medicines. These aren’t sweets—they’re active pharmaceutical compounds that demand respect and proper usage. I’ve reviewed hundreds of adverse event reports and medication errors, and the pattern’s depressingly consistent: people assume […]

I’ve spent seventeen years working in pharmaceutical consulting and community healthcare, advising everyone from pharmacies to NHS trusts on medication optimisation, and one question surfaces repeatedly: why do people struggle so much selecting appropriate cold remedies? Walk into any Boots or Superdrug and you’re confronted with forty different products making identical promises, each claiming to […]